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Lululemon Logo is the image representing a corporation specializing in providing sports and yoga equipment In Canada. The image of the logo resembles the letter A, which is the first letter of the word Athletically Hip of Lululemon Athletica group. Lululemon has absolutely no meaning; this is just a homophone challenge for Japanese people and to make Japanese people pay attention to this brand.
The Lululemon logo is founded from a contest among 20 participating logos. The image of the logo is as the style of yoga. It shows softness and flexibility, thereby stimulating people who love this sport to buy their products. The logo of Lululemon is related to Omega – a letter in the Greek alphabet and uses a laconic font with rounded letters. Moreover, this logo uses a color palette that includes several color combinations: white and red, black and white.
The logo appeared in 1998 and has remained unchanged to this day, which means this is a stable brand with little fluctuation in the world market. This also shows customers’ trust in Lululemon products.
As you see in the Lululemon logo image, this brand uses an emblem and word. The logo resembles the symbol of the letter A, a woman’s hair, and also resembles the direction of yoga. The combination of three colors, black, red, and white, makes the logo more luxurious and true to the nature of sports.
As you can see in the logo image, people design logos with lowercase text, creating friendliness of the brand to customers. In addition, it is also written in sans-serif type, showing elegance with clear lines and equal letter spacing. The designers also simplified the logo with symbols and words with the full name “lululemon athletica” to suit all times.
Lululemon logo uses three colors: black, white, and red, but black is the main color. Black is the color of professionalism, expertise, authority, and luxury. The use of black for the Lululemon logo shows customer curiosity about the product of the brand.
The Lululemon logo represents a brand that sells sports equipment. They provide outfits, shirts, and everything related to sports and yoga. The retailer of sports has been around since 1998, and now, after 25 years of operation, the logo still remains the same, which is a testament to product quality as well as customer trust in their products.