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Denso is a brand of a Japanese automotive parts. As you see in the logo image, it is red; this color represents enthusiasm for the automotive world. The Denso word is italicized forward, like the movement of a car. This also is the message of this brand: always progress and develop forward. Moreover, the typography stands out with a triangle to the left of each letter. The Denso reflects the company’s commitment to customers about the quality of the products. This brand provides high-quality, reliable, and innovative auto parts solutions.
Denso logo was established in 1949; Nippon Denso Co Ltd., in Kariya, Aichi Prefecture, Japan, is the original name of this brand. Since 1950, the Denso group has been in strong operation and has given the first product, the Denso Spark Plug. 16 years later, in 1966, Denso became a global brand and was known to many people. At this time, this company Established the first foreign sales office in Chicago, Illinois, and provided the auto parts to the whole world until today. Denso’s big event in 2016, the company celebrated its 70th anniversary. And one year later, DENSO also achieved the carbon-neutral milestone.
Over 74 years, Denso changed its logo twice; there are 1949-1982 and 1982 until today. Having undergone two logo changes, Denso has increasingly affirmed its brand. They have more opportunities to launch and develop products and bring to market the best auto component products, superior to their competitors.
This is the first logo of Denso Corporation called Nippondenso in 1949, a company that comes from Japan. This logo is designed as two interlocking circles. The large circle contains the words “Nippondenso and surplus parts,” and the inside contains “ND” words nested together. The words are written on a black and red background and are based on the principle of elegant simplicity. At this time, the logo did not contain Denso, and then the company changed in 1982 with the logo called Denso.
In 1982, the company took a leap forward in developing its brand, and they decided to change their logo. And the Denso logo appears. You know that the text is tilted forward, and the corners of the first 3 letters are sharp and elongated, creating a feeling of movement and speed. The logo of Denso also has a message telling customers that the company is always growing and moving forward. This is a corporation that operates independently of the Toyota company. They will develop more new quality products in the future to serve customers better.
The Denso logo is designed in sans-serif font to emphasize the company name. The combination of red and white symbolizes a progressive and passionate company that values innovation and dynamism. A brand of a Japanese automotive parts, this group has the trust of customers. Over 74 years to develop, the logo changed two times to be suitable for customer needs and world circumstances. Denso also ensures the customer benefits as well as consumer aesthetics.