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MercadoLibre.com Is the logo of a large market in Argentina where people can buy and sell everything. It means this place for commercial exchanges between buyers and sellers. This brand was made in 1999, and during the first five years of this marketplace’s operation in Latin American countries, its presence in Spain and Portugal grew steadily. Their brand is becoming more and more known.
Appear in Argentina, this market is named Mercado libre, and this brand is registered in the United States. Many people of countries in the world use this marketplace for commercial purposes, such as Chile, Bolivia, Costa Rica, Brazil, Spain, Colombia, Panama, Dominican Republic, etc. The logo of this brand has four times to be suitable for the status of the world.
The current logo is to shake hands to show cooperation, but from 2020 to 2021 is to touch elbows to show resistance to the coronavirus epidemic because the COVID-19 epidemic has broken out strongly since 2020 worldwide.
Although it hasn’t been around for long, also Mercado Libre has already established its name. In the early years, Mercado Libre was only present in Latin American countries and then spread to Spain and Portugal. The brand’s logo has been changed 4 times and is more perfectly suitable for social circumstances. Initially, the logo simply had the word Mercado Libre, and then the logo was changed to have both text and symbolism to become more perfect. The logo of Mercado Libre is designed in an antique style with bright colors that match the aesthetics.
This is the first logo of Mercado Libre, the simple logo has just one line of words named Mercado Libre. As you know, Mercado word written in dark blue italics, and Libre is written in dark yellow italics. This logo is simple and has one year to exist.
During this period, the company had a new visual look so they decided to change the logo. Right now, The logo for Mercado Libre is designed in 3 levels. At the top is a handshake showing peace and cooperation. The second level is from Mercado, and the third level is from Libre. The font of this logo used is a bold sans-serif font that symbolizes confidence, and they used 3 colors, blue, yellow, and white; the Mercado Libre logo, in this time, denotes honesty, trust, dependability, and vitality of the company for clients.
The company has reached new progress and they need to change the logo for their brand. Logo of Mercado Libre also comprises 3 levels as the time from 2000 to 2013. These are Images of shaking hands, then Mercado’s words and Libre’s words. However, they change the font and color. They use darker colors, more saturated, and darker shades of yellow and blue. This change makes the logo complete and modern. More the company Increases trust and professionalism until nowadays.
In 2020, there was a worldwide corvid pandemic, and the distancing to reduce the risk of disease is the message the world gives. So, Mercado Libre changed its logo to support the anti-covid epidemic movement worldwide. Instead of shaking hands, the logo is now two elbows touching each other. The message of the logo at this time is always to comply with anti-epidemic measures, continue to serve customers with online channels, and bring the most perfection to consumers no matter what the circumstances.
In the Mercado Libre logo, they used lowercase letters with a custom sans-serif typeface, and this typeface is based on fonts such as Coolvetica Regular and Europa Grotesk SH Med. The lines of the logo are rounder and softer to be suitable for the time and the art in the design of the logo.
As you see in the logo image, the color palette used is yellow and blue. They are simple but they can show the meaning and purpose of the designer. Moreover, the Mercado Libre logo gives a message for the clients to always cooperate and ensure benefits for customers.
The Mercado Libre logo is the trademark of a marketplace originating from Argentina. This brand appeared only in Latin American countries, but then it was presented in Spain and Portugal. The Mercado Libre logo has been changed 4 times and is always suitable for social circumstances. The designer uses friendly color, representing the trust and vitality of this brand with the clients.
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